They can then buy, place, mix, and match assets within their store, including furniture, fixtures, art, lighting and music.
Players will start with a ‘ready-to-be-customised sleek glass’ store. To give the Forever 21 Shop City a flying start, the company is also partnering with influencers such as KrystinPlays, Shaylo, and the Sopo Squad, who will all personally design their own Forever 21 Roblox stores. The virtual retail experience was developed in conjunction with Virtual Brand Group, a metaverse creation company that specialises in moving global brands into the metaverse. Users will be able to buy and sell real Forever 21 merchandise, hire non-player characters as employees, and customise every aspect of their store. Fast-fashion clothing retailer Forever 21 has recently announced that it will let players inside Roblox-an online games platform-operate their own custom virtual fashion stores within the platform. Spotted: Meta is not the only company to pivot its focus to the vast commercial potential of the metaverse.
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