Key Services: Competitive & Market Intelligence, Sales Enablement, Data Analysis & Visualization, Centralized Intelligence, Procurement & Supply Chain. Read below for a list of the best competitive intelligence companies and services.Īpproach: AI-powered competitive intelligence combined with expert analysts to create a decision-ready CI process to help you excel. That makes us and our clients strong competitive companies.
That means it's easy to make informed optimizations and increase ROI. Having all your data in one place means that no one is wasting time gathering data or building reports. That means, data about the performance and spend of marketing campaigns, data about customers, and data about competitors if they happen to be using one of the competitive intelligence companies below. Here at Improvado, we are hard at work helping marketing teams gather ALL their data into ONE PLACE.
Learn from what they are doing and get one step ahead of them. The key here is not to copy your competitors, but rather be better than them. Second, competitive intelligence allows you to analyze your competitors’ performance and see what is helping them succeed. You may think you know who your competition is, but there’s always the possibility of missing a key competitor. When you research your competitors, you can find useful information to plan your business strategies effectively and help your business grow faster.įirst of all, CI can help you identify who your real competitors are. How to Use Competitive Intelligence to Grow Your BusinessĬompetitive intelligence is research about your competitors that helps you with crucial insights to outperform them. Competitive intelligence provides insight into marketplace dynamics and challenges using both published and non-published sources. It’s a key component of any business strategy. What is Competitive Intelligence?Ĭompetitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and interpret events. You can beat them at their own game, and identify amazing opportunities they haven’t even thought of yet. These competitive intelligence companies will uncover your competitors’ strategies.
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